Raissa Gerona, Revolve chief brand officer said, “With the changing landscape of social media, the term ‘influencer’ has also evolved so much.
The program will also offer commissions, including exclusive incentives like early access to new brands, participation in #RevolveAroundtheWorld trips and access to events including the Revolve Festival. With the Brand Ambassador program, consumers will now be able to act as influencers for Revolve, receiving rewards and prizes for engaging with their favorite brands and products from the retailer. As e-commerce has been infinitely more agile to respond to changing consumer trends, Revolve has solidified its position as a leader, even dominating this season’s NYFW with a strong social media strategy. Revolve is targeting its existing consumers to become micro-influencers with its new brand ambassador program, which launched this week.Ī favorite with influencers, the marketplace sells clothing from over 500 fashion brands and more than 20 owned brands, including two influencer-led brands, Song of Style by Aimee Song and the Camila Coelho Collection.
